Friday, May 21, 2004

Blogads Survey

Darren of Living Room posted about the Blogads blogging survey that came out today.

The results are very interesting, but I think also very selective. As Darren noted, the blogs that promoted the survey were a select group for the most part. As I commented at Living Room, I think that the limitation of any websurvey is who it's promoted to... when promoted on political blogs read mostly by adults, you'll get responses from politically minded adults. I think that the questions asked by this survey were targeted.

Teens, for the most part, would have been bored by the questions asked. They don't yet, for the most part, have a political affiliation, industry, or interest in many of the magazines inquired about in the Blogads survey. Only 2013 respondents (11.7 %) were ages 24 and below. Only 28.5% of respondents were aged 30 and under (4885 of 17146 people participating in the survey).

However, another interesting statistic from this survey is the fact that only 20.9% of people participating had a blog of their own. Perhaps what this tells us is that readers of the blogs promoting the survey are less likely to have a blog of their own. Perhaps persons interested in the topics this survey was surveying on (which I would categorize as news and politics, also what the linking blogs were concerned with) are less likely to have their own blogs.

Political and news related blogs are less likely to encourage or facilitate relationships between readers and writers, or amongst readers. I would conclude that the readers of political and news blogs are more interested in reading blogs for "news they can't find elsewhere", like the 79.7% of respondents (12713 persons) stated in the Blogads survey results. And, I would also conclude that people interested in these types of non-relational blogs are older, and male, like the Blogads survey results seem to show.

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